Jackson Hole
There's More to Winter in Jackson Hole
The Harsh Environment
While summer tourism thrives around Grand Teton National Park and Yellowstone National Park, winter travelers think of Jackson Hole ski resort, and nothing else.
The Sharp Idea
We shifted perception through user-generated content, weather-responsive digital, mobile billboards, and a surprise tram takeover concert, fueling interest and driving tourism beyond the mountain.
strategy
creative
digital
design
Results: How Jackson Hole Thrived
38%Increase in hotel occupancy rates
9% Increase in passengers flying into Jackson
16%Increase in sales tax revenue
