News News

Cactus Wins Integrated AOR for Wright-Patt Credit Union

At an important milestone in their nearly 100-year history, WPCU – Ohio's largest credit union – selected Cactus to help express their "people helping people" philosophy in a bold, confident way. We're honored to help write the next chapter.

Cochlear's New Global Campaign

For the global leader in hearing implant devices, Cochlear's "Hear the Difference" campaign was built on a shared mission to move beyond conventional healthcare advertising and focus instead on the subtle, rich sounds of everyday life.

6 Media Myths That Are Wasting Your Brand’s Budget

Chris Shewmake, our VP of Media and Digital, was featured in Ad Age for his piece “6 media myths that are wasting your brand’s budget.” In the article, he talks about the close connection between creative and media and the most common ways media is misunderstood. Give it a read for some sharp insights on how brands can think differently about their strategy.

The Rise of Cowboy Culture

Cactus' work for longtime client, Colorado Lottery, was highlighted in an Ad Age 2026 Trendspotting report about how brands can separate passing fads from valuable consumer insights.

Cactus HQ Makes Ad Age's Most Unique Offices List

Our Denver office caught the attention of Ad Age as one of the industry's most unique spaces. The old brick building is a big part of who we are, and we think you'll see why. Take a look inside.

Three Clients. One Product. Same Launch Day.

When Colorado, North Carolina, and Hoosier Lotteries introduced Millionaire for Life, we had to make the same game feel distinct and authentic for three totally different audiences. So we built campaigns designed to feel native to each state and the players who call it home.

Joe Conrad on Men's Mental Health and the NFL's Missed Opportunity

Cactus Founder & CEO Joe Conrad joined industry leaders to discuss how brands can use their platforms to address the growing mental health crisis facing men and boys in the US.

Why Design Is Your Brand's Hardest-Working Financial Asset

Strategy Director Maeve Doherty makes the case for treating visual identity as a core business decision, not an afterthought. From consumer psychology to bottom-line performance, good design isn't a luxury. It's one of the most effective tools a brand has for building trust and driving growth.

Cactus Named to The Drum's Indie Agency 100

We're thrilled to be recognized on The Drum's definitive guide to the world's most innovative and influential independent agencies. It's a direct reflection of our team, our work, and the clients who trust us.

Arapahoe Basin’s Newest Campaign

In Arapahoe Basin’s newest campaign, “No B.S. Just Skiing,” the mountain is the star, not the amenities. Cactus embraced A-Basin’s no-frills style, creating a campaign that unapologetically pokes fun at the luxury ski industry.

Cactus wins Ent Credit Union

We’re proud to have been selected as integrated AOR for Ent Credit Union! As the largest credit union in Colorado with nearly $10B in assets and 550,000+ members, we’re excited to help improve the financial health and well-being of the people who call this state home.

Learn more about the win on LBB

Omnichannel Loyalty: Lessons from the Lottery Industry

Account Director Danielle Deats explores what marketers in any industry can learn from the Lottery's approach to omnichannel loyalty — and how to translate those lessons into real retention and growth.

The Surprising Link between Finances and Mental Health

Our VP of Account Leadership & People, Ainslie Fortune, was recently published for her take on how credit unions can make a meaningful difference in members' lives by proving they understand that money is a deeply emotional issue.

Going for the Gold with Hoosier Lottery

We're thrilled to announce our partnership with Hoosier Lottery as creative and media AOR. Our first work with the Hoosier Lottery was an Olympic themed Team USA ticket campaign, and we hope you dig it.

Read the full article on Adweek

Cactus Ranks #47 in One Club Global Ranking

The One Club for Creativity recently announced their 2025 global creative agency rankings, and we're incredibly honored to be on the list again. Congrats to all our dedicated Cacti who made it possible, and huge thanks to our Cactus client partners for your unwavering commitment to creativity.⁠

See the full list

Cactus Wins At The Drum Awards For Agency Business

Hundreds of great agencies took part in this global competition, and we couldn't be more proud to win Gold in the Health & Wellbeing category. Thanks to the Drum for recognizing how Cactus takes care of the great people who take such extraordinary care of our clients everyday.⁠

Read the full feature

Man Therapy Shoots the Sh*t

For Suicide Prevention Month, we partnered with gun ranges around Colorado to provide shootable versions of the 18-point mental health assessment on the Man Therapy website - meeting gun owners on their turf to underscore the importance of checking on your mental health.

Learn more about the work

What Financial Services can learn from the Lottery

Who knew state lotteries could hold secrets to growth in financial services? Our own VP of Account Leadership & People, Ainslie Fortune shares seven surprising lessons community banks and credit unions can learn from the lottery - from optimizing retail strategy and navigating regulation to building trust.