Fjällräven
Sweden’s Best Kept Secret
The Harsh Environment
The Swedish outdoor apparel brand known for cute backpacks needed to turn their almost 100% awareness back home into relevance in the U.S. market where almost no one knew its name.
The Sharp Idea
Built the Swedish way, Fjällräven products are for an entire lifetime with quality, durability, and sustainablitiy at their core – an ethos our campaign introduced to a new wave of outdoor explorers.
strategy
creative
media
RESULTS: HOW FJÄLLRÄVEN THRIVED
14%Increase in sales lift for priority SKUs
15%Increase in aided brand awareness
10%Lift in awareness in OTT
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