Cactus

Edward-Elmhurst Health

The Personal Side of Healthcare

The Harsh Environment

Modern healthcare has become so cold, clinical and impersonal that patients frequently feel like diagnoses instead of human beings.

The Sharp Idea

We positioned EEH as the antidote to transactional care by turning their culture of humanity and dedication into a powerful point of difference.

strategy
creative
media

Results: How EDWARD-ELMHURST HEALTH Thrived

80thPercentile in Brand Loyalty scores
88%Breakthrough rating of campaigns vs other healthcare advertising
3xIncrease in Positive Reputation scores