Financial Services
Helping financial brands strengthen their positioning and accelerate growth, including billions in new deposit growth.
Cactus loves creating growth stories for community banks and credit unions. And we’ve done it in the most overcrowded banking market in the U.S. Cactus cuts through stiff bank jargon to connect emotionally with consumers. Because money is personal, and generally speaking – consumers think they suck at it. In a sea of parity promo offers, banking products and technology platforms, Cactus believes the bank that’s most human…wins. Cactus combines breakthrough creative campaigns with full funnel programmatic media and digital experience strategy to keep your bank brand top of mind – driving deposit growth, new loan origination, and expanding points of customer engagement. What business problem can Cactus help your bank solve?
170% checking account growth & 2x asset growth
31% increase in Everyday Money accounts opened
20% increase in new users to the Aventa website